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All posts tagged "mcommerce"

  • Google Wallet now supports more credit and debit cards on more phones

    Unless you've somehow been avoiding its products, Google probably hosts your email, stores your documents, knows who you interact with (via Google+), customises your searches, tracks which YouTube videos you've watched, and maybe even built your phone's operating system. Now the tech giant could soon keep your debit or credit card info on its servers and help you pay for everything from your morning coffee to your new Chromebook, thanks to some major updates to Google Wallet. Google's mobile payments app (which essentially transforms your smartphone into your wallet) previously only supported a card from one American bank. But thanks...

  • SMS and its role in the future of mobile marketing

    Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and advertisers and users alike. The mobile revolution is happening and mCommerce is changing consumer behaviour in much the same way eCommerce has. With its high level of consumer acceptance, mobile marketing provides instant communication, since the mobile phone is always on person and always active. There are now far more people in the world who connect through the mobile web than there are connected PC users, and so, one of the biggest current decisions for mobile...

  • Mobile marketing and mCommerce is where the money is moving

    Quality mobile marketing research has evolved well over the past two years, allowing individuals and companies to take advantage of the mobile space at an unprecedented rate. There is now a standard definition also offered by the Mobile Marketing Association. It is "a set of practices that enables organizations and businesses to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network". While half a billion people accessed mobile internet worldwide in 2009, usage is projected to double within five years. It’s a simple truth that mobile is overtaking the PC...

  • SA study: More people banking with their mobiles than PCs

    According to respected market research organisation World Wide Worx, the number of people banking from their cellphones has exceeded that of people banking from their PCs in South Africa. More than a quarter of bank customers are turning to their cellphones for services ranging from informational transaction types such as balance enquiries to financial transaction types which include account payments. This was one of the key findings from the consumer phase of the...