• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts tagged "olympic games"

  • Olympic Games 2016: 10 fascinating facts, figures and graphs from Rio

    The Olympic Games have come and gone, and Rio will once again fall quiet. But that doesn't mean it's over for us data lovers. In fact, the real fun is only just beginning. Thanks to modern technology, we have access to a slew of data sets from practically all sports, and all parameters. Although the Games didn't go without incident, it was a largely successful tournament for host Brazil, and medal dominator United States. It was also a triumph for South African athletics, with two gold medals won in two feature races. But what about the other numbers behind the games? Take...

  • Weekend News in Tweets: Rio is ready, Fikile Mbalula on the decks & more

    News moves at the speed of social media in today’s world, and that’s especially the case on the weekend. Take a look at the world news you might’ve missed this weekend through the 140-character lens of Twitter. Welcome to the Weekend News in Tweets (29 July – 31 July 2016). Host city of the 2016 Olympic Games Rio de Janeiro is putting the finishing touches on some of its infrastructure upgrades, starting with the dedicated Metro line 4. The line, which cost the city US$3.1-billion, is the final piece of the transport puzzle upgrades, linking Ipanema to Barra (the Olympic village...

  • London Eye hosts the first Twitter based, positivity-powered light show

    Think measuring sentiment in social media is difficult? Try using it to power a light show on one of London's most iconic landmarks. But that's exactly what EDF Energy has decided to do for this year's Olympic Games: it's measuring the sentiment in tweets about the games and representing the score using lights on the London Eye. The project, called "Energy of the Nation", launched last night in London. It uses a sentiment algorithm, the geo-location tag, IP addresses and the places mentioned in tweets to gauge how Twitter users in the country really feel about the Games. The...

  • How online tools can help determine the worth of a sporting sponsorship

    It's a good year to be talking about sponsorship effectiveness. A very good year. Sure, 2010 was a pretty good one too, but the Olympic Games take it to another level. While it may not bring in the same value in sponsorship dollars as that overly-regulated tournament where men in shorts fall over if you so much as sneeze in their direction, the prestige of an event which had its first incarnation in the BC years adds another dimension. Sponsorship investments, and their effectiveness, have long been a challenge for brands to get their heads around. What constitutes a...