olympic games

Think measuring sentiment in social media is difficult? Try using it to power a light show on one of London's most iconic landmarks. But that's exactly what EDF Energy has decided to do for this year's Olympic Games: it's measuring the sentiment in tweets about the games and representing the ...

It's a good year to be talking about sponsorship effectiveness. A very good year. Sure, 2010 was a pretty good one too, but the Olympic Games take it to another level. While it may not bring in the same value in sponsorship dollars as that overly-regulated tournament where men in ...