Four young scientists, accompanied by Eskom Expo’s Business Manager, Mmamoloko Rancia Riba, won their place to represent the country at the Indonesia competition, renowned…
The People Formerly Known as the Audience
Read this good summary by Jay Rosen on his Press Think blog about how the media is changing and how patterns of media consumption is changing.
I think however the article is too quick to condemn big media. This is not about the death of “big” media or changing “big” media, its about the rise of a new kind of media that will exist alongside “big” media. why is it always a case of ‘either/or’? TV was supposed to kill radio, remember? Except it occupied a very successful niche. That’s where I think citizen media is going.
Big media, with its resources, experience and networks, is necessary and will live on. So are bloggers, vloggers and podcasters and the citizen media in general necessary. There are many lanes on the information highway!
Now why can’t we all just get along?
