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Posterous is a simplified blog site, funded by American seed-stage startup funding company Y Combinator, that boasts integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes.
The Silicon Valley start-up took the tech scene by storm when it launched in 2009. According to Wikipedia, many social media pundits consider Posterous to be the leading free application for lifestreaming. The platform received attention when leading social media expert Steve Rubel declared he was moving his blogging activity entirely to Posterous.
In a blog post about the announcement, Obox Design says the deal covers the supply of five themes which will be available to all Posterous users in the “Customise” section of the Posterous’ adminstration area. The themes will be provided to users free of charge.
David Perel, co-Founder of Obox Design told Memeburn: “We are ecstatic to be providing themes to Posterous. They are considered to be competing directly with Tumblr in the micro-blogging sphere but have been lacking a good set of themes which users can choose from.”
Perel said he noticed that Posterous had only a small selection of themes, so decided to approach the US company as it was an opportunity to generate “a huge amount of exposure” for Obox Design.
“Most importantly there will now be more variety in the Posterous theme directory which has been lacking for some time now. It feels good to say that one of Silicon Valley’s most promising startups is using products created by a South African company in Silicon Cape,” he said.
It’s the second deal the local web design company has undertaken. Earlier this year Obox did a deal to supply another blogging platform, Tumblr, with premium themes.
Here are a selection of the local themes Posterous will use:
Formally known as Smoke & Tumble, Obox Design claims this theme “received over 20,000 downloads”.
Formally known as Micro.Press, Obox Design say this theme “works just like MadMen but with a different look and feel”.
Obox Design say this theme is “ideal if you are a designer or photographer you could use a layout such as this to display your work”.