Gaga set to dominate MTV awards, at least by download

Ahead of Europe’s most anticipated music award ceremony, the 2010 MTV Europe Music Awards, which take place this weekend, Nokia’s Ovi Music reveals Lady Gaga is set to scoop all five award nominations – if music downloads are anything to go by.

Lady Gaga, the self-styled Princess of Pop, is the world’s most popular female artist, according to music downloads from Ovi Music across 38 countries*. She is going head-to-head with pop rival Katy Perry who is also up for five awards, and the two will lock horns in Best Pop, Best Female, Best Song and Best Video categories.

According to the research, if downloads via Nokia’s Ovi Music service determined the winner, Lady Gaga would wipe the floor with Katy Perry. She tops the charts in 38 countries and claims two out of the world’s five most downloaded tracks – Bad Romance and The Fame.

In terms of female artists Lady Gaga has a 40 percent share of downloads compared with rival nominees Shakira, Katy Perry, Ke$ha, Rihanna, Alexandra Burke and Miley Cyrus.

Female artist nominees Share of downloads (based on the % of total music downloads from Ovi Music)
1.     Lady Gaga 40%
2.     Rihanna 24%
3.     Ke$ha 11%
4.     Shakira 10%
5.     Katy Perry 8%
6.     Miley Cyrus 5%
7.     Alexandra Burke 1%

“As we approach the MTV Europe Music Awards, it seems Lady Gaga is firmly on track to win the battle for girl power – she’s incredibly popular amongst Ovi Music downloaders around the world. It’s great to see so many female artists nominated for awards and, despite being the underdog, Katy Perry’s hit ‘California Gurls’ saw downloads rocketing earlier this year,” said Jake Larsen, head of music for Nokia Middle East and Africa.

Some more facts about Gaga’s download domination

  • Lady Gaga beats Katy Perry for the most downloads in South Africa as well as the other countries where Ovi Music is available
  • Lady Gaga is more popular than Rihanna and Katy Perry in the majority of European regions, including: UK, Finland, Germany, Russia, Italy, Sweden, Switzerland, Spain and the Netherlands
  • Popularity of this year’s female nominees in European regions based on actual downloads:

Rank South Africa UK Finland Germany Russia Italy Sweden Switzerland Spain Netherlands
1. Lady Gaga Lady Gaga Lady Gaga Lady Gaga Lady Gaga Lady Gaga Lady Gaga Lady Gaga Lady Gaga Lady Gaga
2. Ke$ha Rihanna Rihanna Rihanna Rihanna Rihanna Rihanna Rihanna Shakira Rihanna
3. Katy Perry Katy Perry Ke$ha Ke$ha Ke$ha Shakira Katy Perry Shakira Rihanna Katy Perry



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