ChatGPT may only be the tip of the iceberg when it comes to incoming AI (Artificial Intelligence) tools for marketers. There are more AI…
Nintendo has announced it will be cutting the price of its 3DS handheld game console. In the US it has been slashed from US$250 to US$170, in Japan prices fell by 40 percent, and in Europe the cuts are expected to see at least a third of the retail price taken off.
A price drop for a console isn’t new; every videogame console has been discounted at some point in its life cycle. Doing so within a four month window? That is unusual, but it isn’t unprecedented.
When the original Xbox launched in the UK in March 2002, it retailed for £299.99. A scant four weeks later, Microsoft took the bold decision to knock a full third off the price, selling its huge black box for to £199.99. As history tells us, it didn’t go too badly for Microsoft and it successfully laid the groundwork for the Xbox360.
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