Amazon launches Kindle Fire


Amazon today announced the Kindle Fire, a US$200, 7″ tablet which is runs on the Android platform. It comes with a free month of Amazon Prime and is Wi-Fi Only. It is coming Q1 or Q2 2012, although it could not confirm the release date.

Jeff Bezos, Amazon CEO took the stage in New York and began the launch with a reference to the massively successful company’s Kindle e-Reader, “Four years ago we set out to improve upon the book…

Amazon had to create demand not only for the device but also for the content within the devices — e-books.”

“Physical book sales over the past 15 years have grown hugely, but in just four years Kindle sales have outpaced those,” he said, adding that “The question is: why is Kindle working? Why is this working? I believe it’s because Kindle is an end-to-end service, and I believe it is because we have been inventing and improving that service at a rapid pace for the last four years.”

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