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New Nando’s campaign: Even dictators need company

South African fast food chicken outlet, Nando’s, has struck again with a holiday-themed campaign. This time it has taken its hunger for parodying current events to the world of dictators, with a new YouTube video featuring a man who bears a striking resemblance to long-standing Zimbabwean commander-in-chief, Robert Mugabe.

The ad features “Mugabe” sitting at a dinner table alone reminiscing about the good times he had with his “friends” — all deceased dictators. The star-studded cast features Uganda’s one and only Idi Amin Dada, Libya’s Muammar Gaddafi, Iraq’s Saddam Hussein and South Africa’s P.W Botha.

This is not the first time the aged leader has been the subject of a parody. Last year a music video (Chicken to Change) by satire site ZA News and South African afro pop group, Freshlyground, contrasted Mugabe’s dictatorial tendencies to his leadership in the 1980s when he first took the seat of power.

This new video from Nando’s is part of the outlet’s Mealfor6: Guess who is coming to dinner campaign.

Nando’s is known for capitalising on current events to create humourous campaigns. In the last few months it has poked fun at Julius Malema’s suspension from the ANC, and, mirroring the actions of newspapers protesting against of the Protection of State Information Bill, produced a blacked out version of one of its trademark print adverts.

Author | Mich Atagana

Mich Atagana
Mich started out life wanting to be a theoretical physicist but soon realized that mathematics was required. So, she promptly let go of that dream. She then decided that law might be the best place for her talents, but with too many litigation classes missed in favour of feminist... More