• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Google axes its Gmail app for BlackBerry

A smack down has been laid on BlackBerry from the mighty Google and comes in the form of total Gmail app removal from the Blackberry store.

From November 22, Google will no longer be supporting its Gmail app for BlackBerry. If it is already installed, the app will continue to work. Google said that it has stopped development in order to concentrate on the mobile browsing experience.

BlackBerry users who want to access Gmail will have to go through the web browser or add their email accounts to the BlackBerry messaging service. Google has gone on record saying that the troubleshooting guide for the Gmail app, “will no longer be maintained or enhanced.” The full release can be read here  and is cunningly titled, “Deprecation of Gmail App for BlackBerry”.

RIM quickly followed up this announcement with a statement of its own. RIM says its systems support “native Gmail” therefore a dedicated Gmail app is “unnecessary”.

The statement further outlines the reason for Gmail’s vanishing act.

Since 2009, RIM has incorporated native support for Gmail in BlackBerry 5.0 and above, which means that a separate Gmail app is not required. The large majority of users who access Gmail on their BlackBerry smartphone already rely on the native support (provided through BlackBerry Internet Service) rather than the separate Gmail app.

Roger Entner, an analyst from LLC has a personal take on the matter. “It’s a more symbolic gesture, as if you want it to work you can make it work but the app makes it easier.”

“Google is sticking it to RIM because RIM has become more and more of a competitor, from an ecosystem perspective and, pending the Motorola acquisition, from a device perspective.”

The outlook for BlackBerry is grim indeed. The now infamous “core switch failure” plunged BlackBerry into the dark for days on end, suffering without an explanation during the initial downtime. Stock fell, users jumped ship and now Gmail has left BlackBerry.

Author | Steven Norris

Steven Norris
Steven Norris is a born writer, living in Claremont, Cape Town and educated in the ways of graphic design but destined to follow in the footsteps of the worlds greatest authors. He has had many years of experience as an SEO copywriter, learning the ropes the hard way before... More
  • Joecamelback0402

    Why people continue to think Blackberry is doomed is beyond me. Their figures command respect from even the most avid hater. But I reckon every anouncement is met within the context it is perceived. Blackberry does not need a Gmail app – have not for a long time. I run my Gmail account very nicely through the native Blackberry e-mail host. In order to put this into proper context, rather give an indication as to the number Gmail account users actually using the Gmail app, rather than the native blackberry e-mail program. If few people used the app to begin with then Google would have been stupid to continue with it.

More in News

Smartphones are as important as your wallet and keys

Read More »