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The evolution of videogame advertising
In the 80s and early parts of the 90s, commercials for videogames were few and far between. When you did see them, they looked something like this:
Aside from the fact that it exuded 80s “radness”, for which there is no cure, the commercial itself was just disparaging of gamers. But that’s not really a surprise, ad agencies at the time were trying to sell a product to a demographic that they couldn’t relate to. Playing up the stereotype was a lazy approach, but it was also the typical approach at the time.
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