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Ads & Marketing • 19 Dec 2011

Top 15 online ads of 2011

By Chris Rawlinson: in Cannes

2011 has been my first year of officially working with Ogilvy South Africa. It’s been incredible to watch the blood, sweat, and tears that go into making something that we see, and for the most part ignore, hundreds of times every day. It takes great creativity and courage (from clients and agencies) to create something that pushes through the mundane and catches our attention.

What I really like is when brands actually connect with real people and make a relevant, emotional impact, which is then so easy to capture and create wider publicity. Great content can always be amplified across multiple channels.

Below are my top 15 ads of 2011 in no particular order. Agree, or disagree, but most of all just enjoy.

T-mobile: Angry Birds