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New campaign celebrates SA constitution a la Nando’s

A group of South Africans looking to celebrate the country’s constitution has come out with an innovative advert, borrowing from the style of fast food chicken franchise Nando’s.

The advert plays on the immensely popular #mealforsix campaign and its accompanying “Last Dictator Standing” video ad.

The Nando’s ad went viral and featured on a number of international sites. The franchise was, however, forced to pull it from Zimbabwean airwaves after militant groups threatened its staff.

We the People, the group behind the advert, seems to have targeted this incident especially.

Like Nando’s, the group has opted for a newspaper-style headline poster with a smaller tagline at the bottom.

The tagline explains the rights enshrined in the South African constitution and reads : “Our constitution gives us the right to poke fun at mad dictators without being chucked in jail. We think this is quite cool. So tell the world how much you love our constitution, go to wethepeople.or.za”.

The campaign is an initiative of Media Monitoring Africa and was conceived with the objective of “educating South Africans about the constitution, in ways that ordinary people can relate to.”

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Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More
  • Karen

    These are not all pictures of the same camera, which makes me wonder if you really tested one out or are just writing based on press releases? In some of these pics, there’s an AF button on the lefthand side (just like the x100 has) and in some, the AF button is gone and is now a function on the top of the command dial (which is where it was on the pre-production model I saw at a recent trade show).

  • Andy

    I agree with Karen. Sloppy, sloppy journalism. A non-review: just reporting the technical specifications. Cheating all the way. Bye bye webshite

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