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All posts tagged "Nandos"

  • How Nando’s became a victim of its own tactical advertising success

    Nobody does tactical advertising better than Nando’s. Over the years, the fast food chicken franchise established a reputation for putting out sharp, witty and timely online ads in response to current events. Before the days of Facebook and Twitter, it relied on print; now its ads are distributed via social media, rapidly going viral. It works incredibly well for it, so much so that it’s almost become a form of "prevertising". The moment there’s a big news event, people think: where’s the Nando’s ad? It's colonised our minds to a point where in a sense, we advertise for it...

  • New Nando’s campaign lets you roast Nonhle Thema style

    If you're the kind of person whose remarks are so cutting they leave people bleeding, we have a feeling you might like the new Nando's campaign. The campaign features a video spot starring South African socialite Nonhle Thema (think Paris Hilton but with a slightly smaller fortune), renowned for her Twitter tirades (one of which landed her a lawsuit). In the video, a magic mirror appears to turn the tables on Thema explaining why the food at Nando's makes it so much cooler than her. The tabloid favourite isn't floored by the answer though and has her own, typically acerbic,...

  • New Nando’s ad: Europe, planes and Table Mountain

    Fast food chicken franchise Nando's is an international player these days. The South African-headquartered business now has operation across the globe, including Europe. It's hardly surprising then that one of the adverts in its latest campaign, giving people 25 reasons to love South Africa, should include the proximity to Europe. Except there's a bit of a twist in the ad, featuring a famous mountain: The ad is part of its #25Reasons campaign....

  • Nando’s gives South Africans 25 reasons to love their country

    Nando's has a knack for integrating online and offline advertising. Its "Last Dictator" campaign is probably the most well-known example, although its latest one looks like it has some serious potential. The campaign, in celebration of the chicken outlet's 25th birthday, asks the people of South Africa to give 25 reasons they love their country. The franchise has also created a board on Pinterest, typically tongue-in-cheek, detailing the reasons it loves South Africa. It's also asking people to make their own Pinterest boards titled #25Reasons. They can re-pin their favourite reasons from the Nando's board, or create their own.The...

  • Nando’s sends Madiba birthday message ‘from one firestarter to another’

    Nando's is known for stirring trouble when it comes to its adverts. The fast food chicken franchise has taken the mickey out of politicians, singers, and even insurance companies. For Nelson Mandela's birthday, celebrated today, however the company abandoned its usual acerbic wit. Instead it compared itself to the meaning the celebrated statesman's middle name. Rolihlala means "pulling on the branch of a tree", or more literally, troublemaker. Although more restrained than its...

  • Nando’s hits back at broadcasters with print ad

    Nando's has hit back at the decision by all of South Africa's national broadcasters to ban its pro-diversity ad in the only way it knows how: big and with tongue placed firmly in cheek. The SABC, DStv, and eTV all refused to flight the ad last week citing fears that it would provoke xenophobic attacks. In response, the fast-food franchise took out advertising space in the country's largest newspapers detailing the advert...

  • Nando’s ad banned by SA national broadcaster

    A Nando's ad which seeks to remind South Africans that they're all foreigners has been pulled by South Africa's national broadcaster. The South African Broadcasting Corporation (SABC) claims that it pulled the ad because it contravenes broadcasting regulations, adding that it had "xenophobic undertones". In the advert, a narrator says, "you know what's wrong with South Africa? All you foreigners". Various population groups from Zimbabweans, and Nigerians, to Indians...

  • Nando’s delivers final word in ad battle with Santam

    The advertising battle between Nando's and Santam has been one of the more entertaining ones in recent history. And just when you thought it was over the fast food chain decided to deliver one final salvo. After Nando's ripped off an ad from the insurance company which illustrated how easy it was to miss the details, Santam fired back with a challenge: Nando's was to drop off a very specific order of food at a children's home. As we reported in an update to the story yesterday Nando's delivered a full 24 hours ahead of time. The company has...

  • Chicken? Santam hits back at Nando’s [Update]

    About a week ago Nando's, in its usual cheeky way, ripped off a Santam ad, the one that features famed thespian Ben Kingsley. The fast-food outlet's ad satirised the tone and setting of Santam's original ad. But Santam is not upset. Quite the contrary -- the group is flattered. So in the spirit of fun Santam decided two could play that game. The financial services provider released its own ad that challenges the...

  • See if you can spot who Nando’s is ripping off with its new campaign

    Nando’s is renowned for tilting its sword at everyone from dictators, to politicians, and young pretenders. This time it’s taken a stab at an entire industry. The latest ad from the fast-food outlet, satirises the tone and setting of a certain kind of financial service. You know, the kind that thinks its product has you covered for every possible eventuality? The kind of businesses that make adverts which are intended to make you go “These people are smart. I’m also smart. I should take my business to them. Then we can be smart people together”. See if you can...

  • Nando’s offers Helen Zille a tastier alternative to a foot in the mouth

    If anyone shows how easy it is to go from the highest of highs on Twitter to the lowest of lows, it’s Helen Zille. Late last year, people were talking about how well she used the medium. Some even suggested she could be an example to everyone from major brands to Kim Kardashian. How things have changed. Zille’s seemingly uncensored rants, troll feeding and lobbed insults are a far cry from the tweets she was sending out in 2011. In fact, Zille has now reached the point where she's become the punchline in a Nando's campaign. If you’re wondering...

  • New campaign celebrates SA constitution a la Nando’s

    A group of South Africans looking to celebrate the country’s constitution has come out with an innovative advert, borrowing from the style of fast food chicken franchise Nando’s. The advert plays on the immensely popular #mealforsix campaign and its accompanying “Last Dictator Standing” video ad. The Nando’s ad went viral and featured on a number of international sites. The franchise was, however, forced to pull it from Zimbabwean airwaves after militant groups threatened its staff. We the People, the group behind the advert, seems to have targeted this incident especially. Like Nando’s, the group has opted for a...

  • 3 Stages of the web as a storytelling medium for brands

    The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ's incredible new feature. But they will talk about Nando's "The Last Dictator" ad, or Coca-Cola's "Reasons to Believe" campaign. For decades, there's been an assumption in advertising that if you want to tell a grand story for a brand, then you do it in a TV commercial. But all indications are that this could be changing, and the web might be the next medium for great brand stories. The best TV ads have always had the ability to move audiences, get...

  • Nando’s wants you to respect your mother tongue

    A number of South African state schools using English as their medium of instruction, are reportedly considering scrapping their syllabi in African languages such as Xhosa and Zulu. All pupils in South African state schools are required to learn two language. The proposed move would force pupils in such schools, no matter what their background, to study Afrikaans as their second language. This is a particularly controversial idea given the country’s past experiences with language in schools. The forced use of Afrikaans in Township schools helped spark off the infamous 16 June 1976 protests, during which police fired on school...

  • 8 Great holiday ads on YouTube [Videos]

    More and more companies are recognising the diverse array of holiday occasions out there and tailoring adverts to each one. Depending which side of the fence you sit on, you might call it the height of cynicism or good customer relations. Whatever your feelings, there are times when special occasions and the world of marketing come together to produce special adverts. Memeburn decided to scour the depths of YouTube and find, in no particular order, eight of the best. 1. Nando's -- Diwali Nando's is best known for its cheeky pokes at current affairs. The Last Dictator Standing ad,...