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Nando’s gives South Africans 25 reasons to love their country

Nando’s has a knack for integrating online and offline advertising. Its “Last Dictator” campaign is probably the most well-known example, although its latest one looks like it has some serious potential.

The campaign, in celebration of the chicken outlet’s 25th birthday, asks the people of South Africa to give 25 reasons they love their country.

The franchise has also created a board on Pinterest, typically tongue-in-cheek, detailing the reasons it loves South Africa.

It’s also asking people to make their own Pinterest boards titled #25Reasons. They can re-pin their favourite reasons from the Nando’s board, or create their own.The most shared reasons will get made into an online video, like the one below:

In order to drive those shares Nando’s asking people to tweet their board using the #25Reasons hashtag or submit it to its Facebook page. The franchise says that vouchers will also be given away randomly to #25reasons tweets / boards.

Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More


  1. Rafiq Phillips

    September 17, 2012 at 3:26 pm

    sounds just like #36reasonstolovesa that trended on twitter in ZA many months ago.

  2. Jacques du Toit

    September 18, 2012 at 8:31 am

    “or submit it to the its Facebook page”

    Seriously did the press world forget what editors are?

  3. John

    September 18, 2012 at 8:39 am

    Guarding cars is serious business bro…

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