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See if you can spot who Nando’s is ripping off with its new campaign

Nando’s is renowned for tilting its sword at everyone from dictators, to politicians, and young pretenders. This time it’s taken a stab at an entire industry.

The latest ad from the fast-food outlet, satirises the tone and setting of a certain kind of financial service. You know, the kind that thinks its product has you covered for every possible eventuality? The kind of businesses that make adverts which are intended to make you go “These people are smart. I’m also smart. I should take my business to them. Then we can be smart people together”.

See if you can spot where Nado’s might’ve gotten its inspiration from:

This is not the first time Nando’s has had a go at another company’s advertising campaign. Remember Kagiso Lediga’s Chicken Excellence Officer?

If you missed that, don’t worry. In the words of Nando’s: “It’s part of the human condition — at least that’s what some Sir or another keeps banging on about”.

Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More

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