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See if you can spot who Nando’s is ripping off with its new campaign


Nando’s is renowned for tilting its sword at everyone from dictators, to politicians, and young pretenders. This time it’s taken a stab at an entire industry.

Stuart Thomas: Motorburn Editor
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself... More

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The latest ad from the fast-food outlet, satirises the tone and setting of a certain kind of financial service. You know, the kind that thinks its product has you covered for every possible eventuality? The kind of businesses that make adverts which are intended to make you go “These people are smart. I’m also smart. I should take my business to them. Then we can be smart people together”.

See if you can spot where Nado’s might’ve gotten its inspiration from:

This is not the first time Nando’s has had a go at another company’s advertising campaign. Remember Kagiso Lediga’s Chicken Excellence Officer?

If you missed that, don’t worry. In the words of Nando’s: “It’s part of the human condition — at least that’s what some Sir or another keeps banging on about”.