• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Nando’s hits back at broadcasters with print ad

Nando’s has hit back at the decision by all of South Africa’s national broadcasters to ban its pro-diversity ad in the only way it knows how: big and with tongue placed firmly in cheek.

The SABC, DStv, and eTV all refused to flight the ad last week citing fears that it would provoke xenophobic attacks.

In response, the fast-food franchise took out advertising space in the country’s largest newspapers detailing the advert scene by scene.

Full size

The online version of the ad now has just under 400 000 views and Nando’s has a lot more publicity than it would have otherwise.

Nice work broadcasters.

Author | Nur Bremmen: Staff reporter

Nur Bremmen: Staff reporter
Nur is an enigma with a passion for creating words. He recently entered a love affair with technology and chorizo sausages. He travels a lot -- you catch him, if you can, at a Silicon Cape event every now and again. More

More in News

Check out Twitter's first TV ads

Read More »