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Microsoft's new look

Meet Microsoft’s first new logo in 25 years

Stuart Thomas: Motorburn Editor
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself... More

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Ahem. The emperor has new clothes. This time though they’re really there and a lot more sleek and modern. Microsoft has revealed its first new logo since 1987.

The Redmond-based tech giant unveiled the new logo today, telling the Seattle Times, that it is intended to “signal the heritage but also signal the future — a newness and freshness”. The logo reportedly uses the Segoe, which has been used in the company’s software and branding for some time now.

Another first is the incorporation of a symbol into the logo. This places the four squares used in Windows, which it also incorporated into its Metro interface, front and centre.

The logo will be rolled out across all of its online presences today and is likely to be plastered all over the packaging of any products not currently on the market. It will also appear in the company’s TV adverts over the next few weeks.