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Nokia’s new mapping service is HERE and set to hit iOS and Android

Maps are important, just ask Apple. There is superior mapping software though, and it belongs to Nokia. Nokia’s new mapping product HERE is not yet “here”, but it is a GPS app for iOS and Android, made the Nokia way.

Nokia says, HERE is the “first location cloud” software and is going to be a free download when it lands on various Android and Apple products later in the year, or Q1 2013.

Nokia HERE is an HTML 5 app with voice-guided walking, an offline mode and a guide for public transport. All very handy for those wanting to explore their surroundings, as Nokia is keen to point out.

If HERE is a success, it could be attributed to its purchase of Earthmine, a 3D mapping system that will hopefully have more clout than Apple’s efforts. Hell, it may even perform better than Google Maps, as Nokia has been in the mapping game since 2001 with Ovi Maps. Google Maps launched in 2004.

LiveSight may even be the killer HERE feature. According to Nokia, it’s “the most precise and intuitive augmented reality experience and uses a phone’s camera viewfinder to make discovering the world as easy as lifting up a phone.” This is what Nokia Lens does, and it’ll be a real treat to have this on non-Nokia devices.

HERE will mix social media information with topographical data, as last seen in Waze. What does this mean for Apple though? Android users have one of the best mapping services to date, Google Maps, built into supported devices and it’s a cracker. Apple has the TomTom-powered Apple Maps, which as regular readers know, is not the greatest mapping software on earth. Don’t believe us? Visit Nokia Maps and gauge for yourself.

If given the choice, we can see many users migrating to an accurate GPS app which for navigation software, is pretty much the only thing that matters. So disrupt away Nokia, we support you.

Author | Steven Norris

Steven Norris
Steven Norris is a born writer, living in Claremont, Cape Town and educated in the ways of graphic design but destined to follow in the footsteps of the worlds greatest authors. He has had many years of experience as an SEO copywriter, learning the ropes the hard way before... More
  • John Galt

    The ability for established businesses to disrupt has been questioned by leading scholars. I feel the title of the article needs some work

  • Dee3

    I’m a Nokia Ovi maps user and why anyone would want to use anything else boggles this simple mind – it really is the best AND doesn’t use/waste data time to use it. I can travel practically anywhere in the world OFF my phone’s data plan and get easy to follow voice directions to wherever I need to go. Just can’t be beat.

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