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Twitter officially launches filters, takes Instagram fight to next level

The Twitter versus Instagram episode just went from messy divorce to a no-holds-barred bare knuckle fight.

Just hours after Instagram officially shut off card integration on Twitter — meaning that you can no longer preview its photos — the social network launched its own photo filtering service.

The ability to take and filter photos directly from Twitter has been in the works for a while now. In what looks to be a bid on Twitter’s part to claw users away from Instagram, its service offers a few extra options too.

Unlinke Instagram for instance, you don’t have to have a square photo and can crop the ones you’ve taken freely. You can also take a bird’s-eye view and see how each filter would affect your photo in a single grid view, or swipe through looks to compare your options.

The filters were built in collaboration with photo-editing specialist Aviary, which powers the filters and effects.

The update is available now on Google Play and the App Store.

Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More

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