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Twitter officially launches filters, takes Instagram fight to next level

The Twitter versus Instagram episode just went from messy divorce to a no-holds-barred bare knuckle fight.

Just hours after Instagram officially shut off card integration on Twitter — meaning that you can no longer preview its photos — the social network launched its own photo filtering service.

The ability to take and filter photos directly from Twitter has been in the works for a while now. In what looks to be a bid on Twitter’s part to claw users away from Instagram, its service offers a few extra options too.

Unlinke Instagram for instance, you don’t have to have a square photo and can crop the ones you’ve taken freely. You can also take a bird’s-eye view and see how each filter would affect your photo in a single grid view, or swipe through looks to compare your options.

The filters were built in collaboration with photo-editing specialist Aviary, which powers the filters and effects.

The update is available now on Google Play and the App Store.

Author | Stuart Thomas

Stuart Thomas
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself to be thrown in the deep and did his best to stay afloat. When not fused with his keyboard, you can find... More