5 graphs that show exactly what Twitter thought of the iAnnouncement

iPad Air

iPad Air

In the run up to Apple’s latest iPad event, sentiment among the press seemed to be mixed. Some suggested that Apple had clearly lost its innovative touch. Others countered by pointing out that expecting Apple to knock the ball out of the park every time is just ridiculous.

In the event, we got a thinner iPad, an iPad Mini with Retina display, more details on the new Mac Pro and news that OS X Mavericks is available to download for free. Again, reactions from the press were mixed, but what about Twitter? What did its tech-savvy users have to say about the event?

Social data service Topsy has provided us with some insight into the numbers behind the launch. These numbers, it says, are important because “public reaction predicts sales, not media reaction”.

1. The iPad and Mavericks got the most attention

iPad and Mavericks

Click image for full size

The Mavericks operating system and the iPad news attracted the most attention while news about the MacBook and MacBook Air upgrades lagged behind. That makes sense given the slightly unexpected announcement that everyone with a Mac dating from after 2007 would be allowed to download Mavericks for free as well as the large number of people who use iPads. We also knew a lot about the new Mac Pro before last night’s event and the upgrades to the Macbooks weren’t exactly substantial.

2. Most of the tweets were about the iPad

Apple - Activity Numbers

Click image for full size

In terms of pure numbers, the iPad took the lead with over 323 000 tweets trailed by the terms “Apple” and “#Apple”. Interestingly there seems to have been a lot of early interest in Mavericks and the new MacBooks, before tapering off later on.

3. All about the Air

Apple - iPad Activity

Click image for full size

Taking a closer look at the iPad news, it’s fairly obvious that the slimmed down iPad Air captured the most public attention. The again it does weigh just 454 grams, which is incredibly exciting news for anyone who’s had to lug a conventional iPad around with them.

4. The general public was pretty happy with the event

Apple - Sentiment All

Click image for full size

According to Topsy, all the new products produced strong positive sentiment, with Mavericks coming out on top.

5. Mavericks produced the most positive sentiment

Mavericks - Sentiment

Click image for full size

Well it’s a whole OS for free. From Apple. What were you expecting?



Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.