Free data for your check in: Cisco, Facebook partner up for Wi-Fi promo

Wi-Fi

Global networking company Cisco has teamed up with Facebook with a new product that it reckons will help businesses increase brand recognition and proactively target promotions and advertisements based on customer preferences and demographics using Wi-Fi.

The product, called the Cisco Connected Mobile Experience (CMX), with Facebook Wi-Fi is currently being piloted by retailers, hotels and other public gathering spots.

This solution, says Cisco, helps improve the consumer experience, provides a quick and simple way for consumers to access Wi-Fi by checking in on Facebook, and gives businesses more opportunities to connect with their customers.

The company also claims that CMX for Facebook Wi-Fi provides businesses with more likes and check-ins for their Facebook page, increasing the demographic data on their customers, so they can better serve them.

Basically, the technology works like this: when you are in the mall doing some shopping and walk into a store running CMX for Facebook Wi-Fi, you can open a browser on your mobile device, go to any page and is directed to a “check in with Facebook” login page.

You then log in to your Facebook account, and are then given access to the store’s Wi-Fi network and taken to their Facebook page. From there you can check-in, “like” the store, and use and share promotional information with Facebook friends.

More

News

Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.