From product to customer: Omni-Channel Retail next step in ecommerce

In the early 2000s, online retail threatened the “bricks and mortar” stores with extinction. The talk was of being “Amazoned,” meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant.

A lot changes in 15 years — and equally, a lot does not change. Bricks and mortar retail extinction has been overstated and the concept of substitution of certain physical channels has given way to providing a complimentary experience that blends the digital and real world retail experience.

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