In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
From product to customer: Omni-Channel Retail next step in ecommerce
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In the early 2000s, online retail threatened the “bricks and mortar” stores with extinction. The talk was of being “Amazoned,” meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant.
A lot changes in 15 years — and equally, a lot does not change. Bricks and mortar retail extinction has been overstated and the concept of substitution of certain physical channels has given way to providing a complimentary experience that blends the digital and real world retail experience.
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