New Pepsi football ad lets viewers take control of the plot

Excitement for the Soccer World Cup is building fast and Pepsi is doing its bit to add to it. The soft-drink mega company has released an ad that celebrates both the Brazilian city of Rio de Janeiro and football while letting you take a few detours along the way.

Starring footballing heroes like Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and Leo Messi, the ad features allows viewers to explore a series of scenarios with their footballing heroes.

Appropriately, the soundtrack to the ad comes courtesy of a remixed version of David Bowie’s “Heroes”, sung by singer, songwriter and producer Janelle Monáe.

It’s worth noting however, that while the ad is packed full of football stars, is about football, and is shot in Rio, it doesn’t officially have anything to with the World Cup. That’s down to the fact that its mega-rival Coca Cola is the official beverages sponsor for the tournament.