Future Nokia devices will be branded as Microsoft Lumia, company confirms

Lumia 1520

Lumia 1520

So it seems Microsoft has finally stuck the dagger into Nokia’s ailing heart. The company once famed for making those indestructible Nokia 3310s we could never seem to destroy, will not have its branding on future Lumia phones. Instead, the brand will be known as Microsoft Lumia.

We all knew this was coming, but we’re pretty sad, nevertheless, to see this iconic name die.

While there are currently no Microsoft Lumia devices on the market, Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft noted that she is “looking forward to unveiling a Microsoft Lumia device soon.”

Interestingly, she also noted that Microsoft will remain selling phones branded as Nokia devices in the budget market. So although the brand lives on, it will never be the same.

“Microsoft will continue to sell Nokia-branded, entry-level category of phones, such as the Nokia 130. We have licensed the Nokia brand for such devices,” she notes.

Are you disappointed in Microsoft’s move? Let us know in the comments.

Andy Walker, former editor


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