Cell C just pissed off the wrong people, massive banner ad sparks big laughs on Twitter [Update]

Cell C banner

One of South Africa’s major telecom firms is starting the weekend on a bad foot. A massive billboard stating that the network operator is “the most useless service provider in SA,” was just put up in Johannesburg.

Needless to say, this opened up a whole can of worms on the twittersphere.

The banner ad makes things personal, publishing Franchise Manager Riaan van Rooyen’s personal contact details. “Cell C’s Riaan van Rooyen, ‘Franchise Manager’, [contact number] says his unnamed executive head refuses to assist the customer!!” it reads.

It’s often said there’s no such thing as bad publicity. We’re contemplating whether that applies to this recent prank slash blunder.



The billboard was put up close to Sandton City, Johannesburg which is often referred to as the richest square mile in Africa. As people picked up in the tweets, the telecom certainly pissed off the wrong person.


Cell C is staying dead quiet online, which just makes this whole situation more awkward, really.

Update: Cell C eventually responded with the following tweet, claiming “there is a dispute between Cell C and the customer responsible for the banner.”



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