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Tigo Music is launching in Tanzania this coming weekend on the 24 January 2014, expanding its reach in Africa. The market in Tanzania is fertile and untapped and Tigo Music will be the first of its kind in the country to offer a mobile streaming service. Tigo Music has been spreading across Africa and the world like a virus, the good kind, the kind that makes one dance and rejoice, giving one an overall good time.
Tigo Music first came to Africa in October 2014 when it launched in Ghana, a year after its launch in Latin America where it is now in six countries and is the biggest music platform in Colombia.
Through its partnership with Deezer, over seven million Tigo customers in Tanzania will be able to access 36 million tracks with a data package. A majority of the music, Tigo has revealed, will be by local artists and will also available via the Tigo Music Portal.
The launch in Tanzania coincides with an open-air music festival at Dar es Salaam’s Leaders Club that will feature some of the most popular artist in Tanzania such as Diamond Platnumz, Ali Kiba, Professor Jay, Vanessa Mdee, Ben Pol, Isha Mashauzi, Christian Bella with Malaika Band, Khadija Kopa, Yamoto Band, Msondo, Sikinde and others.
Arthur Bastings, Millicom’s Executive Vice-President for Africa, commented on the launch and said “We are delighted to offer millions of Tigo customers such great entertainment through their mobile handsets. Music is everywhere in Africa, which is why we wanted to give people access to such variety whenever they want it. As data use continues to take off in Africa and mobile as the main means to get online, music will be a key part of our digital strategy.”
Tigo Music notes that “In all of our markets, our future depends on keeping the Tigo Music brand as close to our customers as possible. We know they want higher levels of local language and localised adaptation. This demands that we give them not only the songs everybody listens to, but also work hard to nurture and promote home-grown talent”.
Tigo Tanzania’s General Manager Diego Gutierrez said: “As a digital lifestyle brand, our goal is to impact the music industry by creating a platform that not lonly allows for easy access to releases by local artists, but also train our musicians on important issues such as intellectual property rights and marketing. this is our way of supporting local talent and growing the local music industry.”
The streaming service comes with a dynamic schedule of promotions, concerts and events, as well as digital features such as daily music suggestions and recommendations.
Tigo will introduce a variety of music package services which will allow its customers to directly access the Deezer Tigo Music service through *148*00#.