Mobile users obsessed with health and fitness, companies not so hot on Dropbox [Report]

Mobile user

Mobile phones have ceased to be inanimate objects. Not only do we make use of them they have now become our best friends, helping us perform important functions, like essentially hitchhiking a cab for us, becoming personal assistants and remembering our appointments. The latest analysis of mobile and its habits from Citrix reveals, among other things, an even more profound blurring of the line between how mobile devices are used in the work and personal spaces and a massive increase in the dominance of health and fitness apps.

The report findings are split into two. The Consumer Market: Mobile Subscriber Data Usage and Mobility at Work: Mobile Usage Trends in the Enterprise.

The Consumer Market: Mobile Subscriber Data Usage highlights:

Mobile dating apps peak at around 6 pm and consist primarily of images compared to text. On iOS smartphones, the percentage of data traffic that is images is 61% and 75% on Android smartphone mobiles.

Compared to Q3 2014, the number of mobile subscribers that access sports video content over mobile has grown from 21% to 50% in Q1 2015. The average mobile subscriber who accesses sports content does so for 2.6 minutes at a time.

Mobile subscribers that own iPhone 6 Plus use twice as much data when compared to iPhone 6 users. This is due to the fact the iPhone 6 plus users tend to consume more video content because of its big screen.

All top five mobile games ranked by data volume contain video content, as compared to only two in 2014.

Mobile users are also obsessed with fitness apps, with 78% of mobile health app users using fitness apps, up from 39% in 2013.


A mobile data subscriber is typically engaged for 4.6 minutes at a time. Mobile engagement period gradually increases through the day, from an average low of 2.7 minutes at 4 am in the morning, to an average high of 6.7 minutes at 9 pm.

TCP Optimization techniques improve the user experience by accelerating data services.


Mobility at Work: Mobile Usage Trends in the Enterprise highlights:

The number of devices managed in the enterprise nearly doubled, growing by 72% over the past year. 64% iOS, 27% Android and nine percent Windows.

The competition between operating system rages on with iOS emerging victorious and dominating in the enterprise space.

Device adoption by OS varies across different vertical industries. In the finance industry for instance 71% of devices run iOS, while 39% of devices in the healthcare vertical run Android. Interestingly, some seven percent of the mobile devices used in manufacturing run Windows — the highest of any industry when it comes to the Microsoft offering.

The top blacklisted apps include Dropbox and Mail, revealing both the tendency of employees to seek out productivity related apps, and the attempt by IT to get the usage of unmanaged, non-secure third-party apps under control.

EMEA sees the highest device diversity. Android is growing in APAC, rising from 19% to 33%, possibly due to the large presence of Samsung in the region.

Passcodes remain by far the most common method of device-level enforcement to protect the information used on mobile device.

The most commonly whitelisted apps are PDF and Notes, which is not a surprise since the enterprise space is about productivity.



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