Facebook introduces Analytics For Apps for cross device mobile analytics

With 1. 39 billion users per month, Facebook is officially the most populous nation on earth. In the spirit of a country, as we already think of it as so, the company is building resources to meet the demands of its growing population. Much like a city does to address urbanisation, Facebook is bolstering every aspect of itself.

Amongst the list of announcements Facebook has made at F8, is Analytics for Apps, a new tool for marketers that makes it possible for them to track people who are access their apps and website across multiple devices.

The service is available today. Analytics for Apps gives marketers a web dashboard that allows them to have a cross-platform insight at how their apps are performing in terms of audience engagement and conversion rates, instead of looking at how many people clicked on ad in Facebook. This new service, Facebook says, will allow marketers to gain extra insight into their groups.

Marketers will, for example, be able to tell how far a person went in a sales process. Did they simply look at the product, click like, see the cost and shipping fee and then opt out? Knowing answers to these questions, Facebook says, will allow marketers to fine tune their strategy.

Read more: Facebook introduces free payments on Messenger

Marketers can obtain valuable data with Analytics for Apps, like “age, gender, country, and language breakdowns for people who have “Added to Cart”. The product has five different features, Events, Funnels, Cohorts, Segments and App Ads.

Events help marketers “Dive into the trends of what is happening in your app. Break down trends by country, age, gender, language and platform in order to gain insights about how specific groups of people use your app.” The company explains further.

The service not only helps marketers with gaining insights on the user but also on how they can better their app. In Funnel, for example, marketers can trace the point from which its users are experience problems.

Insights in the Cohorts feature include making a distinction between how existing customers are performing compared to historical customers. Marketers can look at what the percentage of people open an app after installing it giving better understanding about retention, lifetime value, and repeat purchase rate.

There are other services like Analytics for Apps, like Mixpanel, but the measure of Facebook’s footprint gives it an automatic edge over competitors.