4 ecommerce marketing trends you should really know about

The past 15 years have seen Ecommerce grow immensely. Now with the growth in technology, the pioneers of e-commerce stores are trying to make use of new and advanced Techniques in order to facilitate the online shopping and online selling experience for consumers so that their experience becomes a lot more fun and enjoyable.

A lot has changed now, with amazing developments in the field of technology notable advancements have been made in mobile technology, social networking, analytics, and in personalization.

All of these changes combined have given rise to new trends in the field of e-commerce marketing. Some of the most dominant ones are listed below:

1. Increase in the importance of mobile shopping

The year 2013 saw the concept of responsive web design, gain popularity and it spread like wildfire. Once this concept was established firmly the year 2014, was dedicated to the spread of the concept of mobile shopping services pushing business owners to improve the mobile shopping experience for their target customers.

The first order of business pertaining to this trend was to create websites which could be easily operated on mobile devices. Later on this technology was perfected in order to improve the shopping experience further by developing sites which worked smoothly on smart phones and tablets.

2. Mobile advertising

Since a shift was made by businesses towards websites that operated perfectly on mobile devices, most started advertising their products and their services, on mobile devices as well. The concept of mobile advertising is gaining popularity and is becoming quite popular. It is due to this change that the large store owners have now started allocating huge benefits for mobile ads.

It will still take time for the small businesses to follow this trend, but large businesses will certainly gain an edge through such campaigns, as they seek to attract as many mobile users as possible. These mobile ad campaigns will also witness a rise in the video mobile ads, due to their capability of going viral on social networks.

3. Targeting wearable devices

The concept of wearable devices is all set to take the market by storm as it is a unique and new technology in itself. The year 2014 witnessed quite of few of these devices being launched into the market. The big products of this nature, however, are yet to be released like the Google Glasses, smart watches and other such wearable products.

All such products have promotional capabilities attached to them. As these products enter the market, they are expected to gain instant popularity. This means that businesses will be able to provide everything from promotional offers and special discounts directly to their customers, thanks to these wearable devices.

4. The prospect of long form content

The idea of Google’s red eye at link-building, which makes use of guest blogging, will serve to urge the e-commerce marketer to produce content which is better and more targeted. The day is not far when the long format content will rise in popularity. This content will have to be better and more closely tied to the products and services offered.