Anthony Goodman: AG Mobile’s ‘born to look after the customer’

The smartphone business is a cut-throat world, where the small fry are usually chewed up and spat out by the baleen whales of the big blue. But sometimes, thanks to luck and what we imagine must be a fair bit of determination, said small fry turn into companies that make a few massive waves in the space themselves.

Although many people in South Africa have not heard of AG Mobile, the company has been around since 2007 in its current guise, and 1994 in its post-natal infancy.

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