How to protect your online reputation with magnetic content

Protecting your online reputation and digital footprint with magnetic content can be the answer to any bad criticism and negative comments you receive online for your business. One negative piece of content found on the first page of Google when doing a search for your brand, services or products can be bad news for your business and usually sticks out like a big sore thumb.

In today’s digital driven world it’s extremely easy for anyone to post anything good or bad on various online properties like blogs, forums, social media sites and other user generated content channels. Everyone is a citizen journalist and can publish anything at anytime from anywhere.

While it won’t always be possible to counter every single piece of negative content that appears on the search engines that might be related to your business, you can most definitely impact the search engine result pages with awesome magnetic content about what you do, your services, products and what you stand for.

Safeguarding your digital footprint online usually consists of a variety of digital marketing strategies that you can use to market yourself and your business online, but magnetic content marketing is most likely the most powerful method because everything online revolves around content.

Using magnetic content for your digital footprint

Using only magnetic content in your digital marketing strategy is a great way to market your business online. If you regularly publish great, relevant, interesting and original content about your brand, your audience might find it valuable and share it with their own social circles and connections. This is extremely powerful and can basically make your business market itself. You are giving your business a way to travel on it’s own and the results can turn into a snowball.

Using great content will not only help your SEO campaign to obtain great rankings on the search engines, you can also attract other relevant digital channels linking to your content and build a strong readership base.

Focus only on magnetic content

There are various ways you can publish and distribute your magnetic content online. Blogging is still a great way to publish magnetic content, but it doesn’t just have to be text. Mix your content marketing campaign by using various different types of content like videos, podcasts, infographics and other rich media types. Do some research on what type of content your target audience likes to engage with. Maybe you should only focus on creating educational videos regarding your products and services. You can then write a short blog post about the video and embed your video directly in a blog post and your website. Now you are getting the best of both worlds.

You might have heard this before, but content is still truly king in the digital world – not engagement. Without magnetic content, you won’t be able to start engaging with your target audience. Magnetic content gives your target audience a solid reason to connect and communicate with you. Use it to your advantage.