Sir David Attenborough, nanotech, and incuBeta: 5 Memeburn articles you loved this week

Everyone loves a good acquisition or merger story. For aspiring entrepreneurs, it shows what’s possible when you build a company from the ground up and for industry watchers, it provides a degree of intrigue and excitement. Everyone loves it, but not as much as they love Sir David Attenborough narrating the opening scene of Adele’s “Hello” music video.

That much is obvious from a look at the five articles you were most interested in reading this week.

Check them out:

5. DEBUNKED: content marketing vs social media marketing

Social Media Lead Generation

In my escapades in this digital landscape I have too many times heard that content marketing IS social media marketing, and that is TOTALLY untrue!

Although content marketing does involve some heavy investment in social media and the two may overlap somewhat, infact better said that they work in tandem, but there are a few very distinct differences between these entities. Read more…

4. Building a mobile app? We look at 11 of the best frameworks for you

iPhone framework

When developing your mobile app there are several methods you can use. These methods include native, web apps, and cross-platform development. In this article, we’ll be looking at cross-platform development.

The best, yet more difficult way to develop a mobile app is to go native. The native development process involves writing the application in the desired program’s native language, such as Object-C (SWIFT) on iOS, which is them compiled into machine code. The main advantage of developing a native application over hybrid is the performance gained by utilising hardware and software features directly. The biggest disadvantage comes at the price of rewriting the app for each platform you want it on, which dramatically raises the development cost. Read more…

3. incuBeta merges with DQ&A in massive R1.5bn deal

IncuBeta DQA Merger

incuBeta, the South African-based digital marketing group, on Thursday announced a merger with the Netherlands-based DQ&A in a deal worth more than R1.5-billion.

Founded in 1995, incuBeta has steadily grown its presence in the digital marketing space and, according to well-placed Memeburn sources, has annual revenues in excess of R500-million. Prior to the announcement of this merger, the group was reportedly looking to go past R1-billion in revenues before launching an initial public offering (IPO). Read more…

2. The nanotechnology inside the human body: for future medical breakthroughs, think small

The first electronic computer was a massive device. The ENIAC (Electronic Numerical Integrator And Computer, 1945) measured 30 meters long, contained 17,468 vacuum tubes, and weighed 27 metric tonnes. The ENIAC’s computational power was put to practical use in a calculation that would decide the fate of the human race.

During development of the hydrogen bomb, the ENIAC determined that a thermonuclear fusion device would be 1 000 times more powerful than an atomic fission bomb and also assured physicists that testing such a weapon would NOT incinerate the Earth’s entire atmosphere. Read more…

1. Sir David Attenborough narrating Adele’s ‘Hello’ is just the best

David Attenborough

Adele’s “Hello” is rapidly becoming one of the biggest music singles of all time, with the video racking up more than a million YouTube views an hour on its opening weekend. But what would happen if Sir David Attenborough were to narrate its opening scenes?

Fortunately we live in a world where people can make such a thing happen. While making an appearance on BBC’s Radio 1, the esteemed broadcaster and naturalist was talked into lending his distinctive voice to the experiment. Read more…



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