Bonang faults SAA’s food, airline hits back with sassy tweet

bonang mathemba saa twitter april 2017

Bonang Matheba is trending on Twitter once again today, and that’s largely thanks to SAA.

The airline, in a month that has seen viral customer care gaffes from others in the industry, responded to a tweet from the 29-year-old socialite. And it included a fair amount of cheek.

Bonang, commenting on the quality of the food offered on SAA flights (while also responding to a tweet from SA DJ Ph Madubela), received this gem of a reply from the airline’s customer care account.

The socialite didn’t take kindly to those 70 characters.

“Better response would’ve been-“Sorry. How can we improve our customer service”. Trash airline,” she tweets at the airline’s account.

It didn’t take long for @flysaa_care to appear in abundance on South African’s Twitter timelines, as more South Africans added their views.

SAA’s account replied to Bonang Mathemba’s critique of its food with more sass than Twitter could handle

But feelings towards the airline’s arguably edgy reply and the star’s initial tweet were mixed.

Some feel that the socialite should just “be cool”.

“Hands off Bonang” was another rhetoric covering a number of tweets, made complete with Bathabile Dlamini memes.

Others lauded SAA’s reply, largely for its comedic value.

Finally, some pointed the finger at the SAA reply itself, suggesting that the airline should have “handled her complaint better as a paying customer”.

Did SAA do anything wrong?

With the likes of United Airlines in the US highlighting the questionable response that some airlines, and indeed companies, have towards customers or potential patrons, this probably wasn’t the best way to handle criticism.

At the same time though, it does give South Africa something other than politics to talk about on Twitter for a bit.

“Bonang” remains among South Africa’s most spoken about topics on the social network at the time of writing, just behind SA finance minister Malusi Gigaba’s press conference (#treasury) which took place Wednesday morning.

Andy Walker
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