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#RTD2017: Rocking the Daisies announces lineup in annoying Twitter campaign

There’s nothing I hate more than a clever advertising campaign that forces me to tarnish my already messy social media brand.

Local music festival Rocking the Daisies has just announced its 2017 lineup — but on Twitter, it’s forcing users to ‘tweet to reveal.’ All it reveals? A shortened link to RockingtheDaisies.com that disappears once you hit tweet.

But don’t worry: I took one for the team and tweeted against my better judgment so that no one else has to. Does this make me a martyr? Almost certainly.

While Twitter users had to climb Mt Everest to find out who they’ll be seeing in October, though, Facebook was handed the lineup on a silver platter. Is this a way to discriminate against us MTN free Twitter users, Daisies? We see you.

For those of you not in the business of loading images, here’s the main lineup: Flume, Two Door Cinema Club, Black Coffee, The Naked and Famous, Joey Bada$$, Cassper Nyovest, Snakehips, Sam Paganini, Patrick Topping, Riky Rick, Fokofpolisiekar, Ray Phiri, Die Heuwels Fantasties, and Beatenberg.

Most Twitter users seemed excited about the music coming their way this year.

Also, to add chaos to the confusion: Daisies tweeted the lineup right after its annoying campaign.

Ah, advertising.

Update: We have been contacted by Ashleigh Hay of Ad Dynamo, who has let us know that the tweet was meant to transform into a video announcing the lineup. The call to action was then meant to change to a link to buy tickets. We have tried on multiple browsers and mobile to get it to work, but to no avail.

Let us know in the comments section below if the ‘tweet to reveal’ has worked for you.

This is developing.

Author | Julia Breakey

Julia Breakey
Julia is a UCT film graduate with a passion for dogs, media, and dog-centric media. If she's not gushing about the new television show that you need to watch, she's rewatching The Good Place (which you need to watch). More
  • Edward

    Hahaha click bait… or well share bait ! :D :D