There’s usually something at the cause of a shift in pattern, and looking past Black Friday’s whirlwind, there was a definite shift in consumer…
Twitter’s brief positive run of earning results and user growth came to an abrupt halt this quarter.
The social messaging company today released its Q2 2017 earnings results, and the numbers definitely aren’t steeped in optimism.
While its contemporaries continue to experience growth surges — Facebook’s WhatsApp recently topped a billion daily active users, for instance — Twitter’s user base still stands at 328-million monthly active users (MAUs).
It failed to match the meekest of estimates too, which predicted a growth of a million users in the quarter.
Twitter’s positive run of earning results and user growth came to an abrupt halt this quarter
Users numbers in the United States also decreased by two million to 68-million.
In terms of daily active users, the company saw a 12% increase year-over-year, but even that is down from the 14% increase seen in the previous quarter.
Ultimately, this didn’t bode well for its advertising strategy — Twitter’s chief source of income.
“Advertising revenue totaled $489 million, a decrease of 8% year-over-year,”the company adds in a letter to shareholders.
In total, it racked up US$573.9-million in the past three months.
One shining light though is Twitter’s video strategy.
The company reported that 55-million unique users viewed a live streaming package at least one point in the quarter, opening perhaps another possible revenue stream in the upcoming quarters.
On the whole, it wasn’t a good past three months for the microblogging platform. But it remains to be seen just how many more bad quarters the company can endure.
At the time of writing, the company’s share price is down 11%.