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Instagram will soon allow users to apply awkward Face Filters to their live video broadcasts.
“Starting today, you can play with face filters while sharing live video,” the social network notes in a blog post.
“Whether you’re channelling a kitten or want to add some stars or rainbow light to your face, you can easily try on face filters while connecting with friends and followers in the moment.”
Yes, this is indeed the first time we’ve seen “channelling a kitten” in a press release.
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“To use face filters in live video, tap the face icon in the bottom right corner before or during your broadcast,” the social company adds.
Users can also switch and toy with various Face Filters during the broadcast.
There’s also a sunglasses filter, which is “available exclusively in live video for the next week”.
Although it dedicated a blog post to the announcement, this isn’t Instagram’s first foray into filters.
The company first introduced the feature to its camera in May 2017, but the internet wasn’t too appreciative of the feature, suggesting that the Facebook-owned company was again copying Snapchat.
The addition to Instagram Live will be available globally “over the next several weeks”.