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Disney wants to undercut Netflix’s price ahead of 2019’s streaming war
If you feel that Netflix charges users a bit too much for its streaming content, don’t worry, Disney’s CEO thinks so too.
Quoted by MarketWatch, Disney CEO Robert Iger said that the company’s streaming service, set to debut in 2019, will be available at a “substantially” lower price point than its soon-to-be rival.
“I can say that our plan on the Disney side is to price this substantially below where Netflix is,” he told the publication.
“That is in part reflective of the fact that we’ll have substantially less volume.”
Netflix’s base price in the US is currently US$7.99.
Announced in August 2017 after purchasing sports streaming company BAMTech, Disney’s proposed streaming service will be the home of classic content produced by the company, as well as newer shows. Oh, and of course, Star Wars.
To accompany the light sabers, Disney is also planning a sister ESPN live streaming service.
Feature image: Jeremy Thompson via Flickr (CC BY 2.0, resized)