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Disney wants to undercut Netflix’s price ahead of 2019’s streaming war

If you feel that Netflix charges users a bit too much for its streaming content, don’t worry, Disney’s CEO thinksĀ so too.

Quoted by MarketWatch, Disney CEO Robert Iger said that the company’s streaming service, set to debut in 2019, will be available at a “substantially” lower price point than its soon-to-be rival.

“I can say that our plan on the Disney side is to price this substantially below where Netflix is,” he told the publication.

“That is in part reflective of the fact that we’ll have substantially less volume.”

Netflix’s base price in the US is currently US$7.99.

Announced in August 2017 after purchasing sports streaming company BAMTech, Disney’s proposed streaming service will be the home of classic content produced by the company, as well as newer shows. Oh, and of course, Star Wars.

To accompany the light sabers, Disney is also planning a sister ESPN live streaming service.

H/T: MarketWatch

Feature image: Jeremy Thompson via Flickr (CC BY 2.0, resized)

Author | Andy Walker: Editor

Andy Walker: Editor
Camper by day, run-and-gunner by night, Andy prefers his toast like his coffee -- dark and crunchy. Specialising in spotting the next big Instagram cat star, Andy also dabbles in smartphone, gadget and game reviews over on Gearburn. More

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