Spotify Wrapped is back and the viral marketing campaign from Spotify will see users around the globe reminded of what they’ve been listening to…
No this isn’t a dream. Twitter gained a significant wad of monthly active users for the first time in a year.
Publishing its earnings report on Wednesday, the social network announced that 6-million more users joined the platform in Q1 2018.
As of the beginning of 2018, its total monthly active user pool now stands at 336-million — 267-million internationally, and 69-million within the US’s borders.
Daily active users also grew by 10% year-over-year, but marked the slowest growth rate since Q3 2016.
Talking money, the firm predicts that 2018 will be a profitable year. And it started off on the right foot.
It enjoyed quarterly revenue of US$655-million, an increase of 21% year-on-year, beating estimates by some US$50-million, and stood out as it’s second most profitable quarter ever.
It’s also the second money-making quarter recorded on the bounce, after Q4 2017’s balance sheets ended in the green.
It’s biggest cash cow is advertising, specifically video advertising. Ad revenue jumped by US$101-million within the quarter over Q4 2017, with ad engagements up by 69% year-over-year.
Absorb the company’s investor letter for Q1 2018 here.
Feature image: Twitter