Facebook will now explain why you see certain posts in your News Feed

Facebook on Monday revealed a new feature that is set to reveal to users why they see certain post in News Feed.

“We’re introducing “Why am I seeing this post?” to help you better understand and more easily control what you see from friends, Pages and Groups in your News Feed,” the company explained on its blog.

The feature can be accessed via the menu option on posts you see in News Feed and accessing the “Why am I seeing this post?” tab.

“The goal of News Feed is to show people the posts that are most relevant to them,” Facebook noted.

The feature can therefore show you which interactions you’ve had on the platform that led to the post popping up on your feed.

This includes the frequency of your interactions with people, certain types of posts and popularity among pages you follow.

Facebook also mentioned improvements to its “Why am I seeing this ad” feature, which it debuted in February.

“Now we’ll include additional details about the ads you see when information on an advertiser’s list matches your Facebook profile,” the company said.

These details include information about the marketing involved in creating the ad.

“Both of these updates are part of our ongoing investment in giving people more context and control across Facebook,” the firm concluded.

Feature image: Facebook

Shereesa Moodley
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