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Instagram will now let users upload landscape videos on IGTV, the platform’s video upload channel. This means that both the landscape and vertical video format are now supported on the platform.
Initially IGTV was aimed at promoting portrait-mode content creation, however users and viewers alike seem to prefer more traditional styles of watching videos, taking advantage of phones with a wider aspect ratio.
“We’ve heard from creators who want to upload landscape videos for IGTV. Similarly, we’ve heard from viewers who come across landscape videos in IGTV but want to watch them in a more natural way,” the company said on its blog.
Instagram believes that the move will diversify the type of content posted on IGTV.
“We realize this is an evolution from where IGTV started — we believe it’s the right change for viewers and creators,” the company noted.
Feature image: Instagram