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Music • 18 Jun 2019

Spotify now allows advertisers to target ads based on podcasts you listen to

By Shereesa Moodley

Read next7 super useful ways to use Google Lens

Spotify on Monday revealed that it will now allow advertisers to target ads based on what podcasts users listen to.

In a report by TechCrunch, the company confirmed that ads will now be targeted towards free users according their frequented podcast categories.

This includes Lifestyle, Comedy, Health and Technology.

The new targeted ads option is being tested by the likes of Samsung in several countries, including Germany, the UK, Canada, Mexico, France and the US.

Feature image: Spotify

Shereesa Moodley

Shereesa is a passionate writer who often delves into the world of social media, online trends and all things photography. She is also a journalism graduate of Rhodes University and can be found frequenting YouTube and Instagram. She lurks on Twitter too, sometimes.