How Netflix tightens rope around Password sharing

In an attempt to salvage revenue lost due to password sharing Netflix has doubled down on their set changes to trim off account users who don’t live in the same household.

This week, the streaming giant reiterated that Netflix accounts were intended for one household and members could choose from a range of plans with different features.

The rollout of the plan for the newfound changes implemented by Netflix to recover revenue and possible new subscribers kicks off in Canada, New Zealand, Portugal, and Spain.

Netflix has also introduced a buy-an-extra member tier for subscribers who wish to add a member.

Subscribers on the standard or premium plans can add an extra member subaccount for up to two people they do not live with, each with a profile, personalized recommendations, for an extra CAD $7.99 a month per person in Canada $NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain

Users now get to manage account access and devices, set a primary location and transfer a profile to a new account which they pay for – keeping their personalized recommendations and viewing history.

Netflix plans to put a stop to password sharing.

In a move likely to leave some freeloaders out in the cold, Netflix plans to increase its turnover by putting a stop to subscribers sharing passwords, especially those living under one roof.

Netflix is likely to put its money where its mouth is in order to put a final barrier to password sharing.

Should the streaming service pick up that a subscriber has shared their password, it plans to make the account holder pay.

We know there’s been a lot of confusion about sharing Netflix.

A Netflix account is intended for one household, so we’re rolling out new features in Canada, New Zealand, Portugal, and Spain (and more broadly in the coming months) to give you more control over your account…

— Netflix (@netflix) February 8, 2023

This will change it’s initial subscriber password sharing policy.

The streaming service has been shifting towards combatting password sharing due to a compounding loss of quarter financial losses..

The streaming service made another shift around November 2022 to allow users to kick off accounts from their profiles.

A Netflix campaign was initiated to curb password sharing and limit the number of devices with access to an account.

Netflix introduced the managing access and devices feature to allow users to see which devices have access to their account with the power to log them off.

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