F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
5 quick tips for building your brand online
A good brand image about your business requires the optimisation and creation of content. This content can take various forms ranging from website articles…
Attention digital marketing pros: focus more on your clients right now
I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I…
Your name is a brand — treat it as one online
The digital business landscape has changed tremendously over the last couple of years and personal branding is starting to play a crucial role online….
When it comes to big data, focus on building relationships with your customers
“Big Data” has been a big deal for some time now. It’s a fact that many companies are looking for ways to own more…
Here’s how to monitor your influence with your social media campaign
It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors…
3 things you need to remember when measuring the success of your social campaign
“How are we going to measure the effectiveness of our social media marketing campaign?”. This question is often asked when people are starting out…
6 targeted content marketing tips that will give you real results
Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing…
3 things you need to get right to become a truly social business
If you want to transform your business into a social business, it’s great, but often we see many companies that are only focusing on…
It’s possible to protect your reputation through SEO: here’s how
A couple of weeks ago I wrote a piece on the role SEO plays with your online reputation and another one that I have…
Monitoring social media for market intelligence: beyond getting started
In a post I wrote more than a year ago, I explained that one of the core values of social media is to monitor…
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