F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…
Will in-stream advertising kill the Twitter experience?
Twitter’s recent announcement that it is going ahead with in-stream ads is yet another attempt by the microblogging platform to effectively monetise without losing…
How does Google’s ‘+1’ measure up to Facebook’s ‘Like’?
Google was founded on the mantra of “give the users what they want and the rest will follow” and the launch of +1 (Plus…
How well do airlines use Google Adwords?
Flights are a massive online revenue driver as they are more convenient to book and generally cheaper than going through a ‘real-life’ travel agent….
How well are hotels using Google Adwords?
The effective use of Google is critical for all businesses in the 21st century. But nowhere is it more relevant than in the hotel…
Click to Call: Google releases another innovative advertising tool
With over 97% penetration of mobile phones in South Africa and almost 9-million people capable of surfing the web on their phones, it is…
5 tips on building a landing page you can be proud of
So you’ve optimised your keywords to ensure your ad appears when people are looking for your product; you’ve ensured your ads are relevant both…
The secret of creating effective Google ads
Traditional forms of advertising like TV, radio and print have pushed often irrelevant and unwanted messages out to consumers of media for over five…
A few tips on understanding the relevance of ad keywords
So you’ve spent a fortune on search engine marketing, but you’re not getting the results that you had hoped for. You think you’ve covered all…
Measuring success: Is your website a hotel or a homeless shelter?
For many inexperienced webmasters, the hallmark of a successful website lies in its popularity or the amount of ‘hits’ it gets every month. The…
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