The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Retail and the Internet of Things: when will the other elephant drop? [2 of 2]
So how are we feeling about the Internet of Things? A recent mega-survey on the subject by the Pew Research Center revealed strong optimism,…
Retail and the Internet of Things: addressing the elephants in the room [Pt 1 of 2]
By now, anyone with an eye on retail has probably come across one version or another of the cornucopic marketing opportunities presented by the…
The 5 stages of the evolution of content marketing… and why we should be talking to geeks
By now, we’ve all realised that content marketing is the new black: a trend that’s unlikely ever to go out of fashion. This is…
Mail chauvinism? Why people are so upset about Google’s new social email ‘service’
In May 2013, Google surprised users by introducing a new design to Gmail, with incoming mail divided into primary, social, and promotions inboxes. Eight…
What lessons can we take into 2014 from one of 2013’s best Twitter exchanges?
Recently, UK service provider Tesco Mobile caused a welcome diversion from the November Blues when it engaged in a (by all accounts) spontaneous “Tweet-off”…
In the run up to the 2014 elections, who has the chops to build SA’s social media ‘Obama moment’?
As South Africa’s election season approaches, it’s no secret that the question most likely to keep campaign managers up at night over the holidays…
Reading between the Lions: the effects of user mentality on the digital ad landscape
Earlier this month, Facebook made a new play in the fraught game of data-driven advertising with the launch of a tweak to its custom…
Darn it, the NSA broke the web’s shiny new advertising model
In the throes of the Publicis Omnicom merger, speculation is rife that the advertising world is due for a sea change, with more big…
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