F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
The path to digital maturity: how to hit your milestones
Once you have reached your first milestone by bringing social media management in-house, the common assumption is that the client is able to manage…
The road to digital maturity: 4 steps to bringing social media in-house
In my previous article I spoke about the three key milestones companies need to work towards achieving in order to be successful in a…
3 important strategies for reaching digital maturity
When looking at digital strategy, sometimes a shift in focus is needed. Instead of trying to make a change to digital, often businesses need…
Branded utility: why it’s not just about apps
Branded utility is not just a tool or tactic — it is far greater and how a brand perceives marketing as an integral part…
3 ways startup founders can get maximum value from networking events
Networking is an important part of business, and making connections with the right people is key. If you’re a business owner or startup, networking…
LinkedIn’s dropped its age restriction to 13: here’s why it matters
In one of my previous articles I spoke about how LinkedIn is opening the platform up to younger markets and specifically targeting students. This…
The fashion industry needs a heavy dose of social media: here’s why
If you’re in the model, fashion or photography industry then a big part of your job is tracking down fresh talent. But the most…
8 ways to become a better brand leader online
Behind any great brand there is a great leader, but contrary to popular belief, not all great leaders are ‘born that way’. Some of…
5 awesome ways businesses can use Instagram
Today brands need to tell stories, and what’s any good story without pictures? With Instagram’s acquisition by Facebook, as well as its video component…
5 very important reasons your company needs online reputation management
A lot of people don’t see the necessity of listening online. The truth is this is perhaps more important than actually being active online….
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