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How AI is solving marketing’s biggest problems
Artificial intelligence. Once a fixture of science fiction movies, AI has finally shed its unapproachable demeanor and now lives inside your refrigerator. And washing…
Online brand identity: 12 questions to ask before creating one
Creating an offline or online brand identity is one of the biggest challenges for present day startups, regardless of their size or funding corpus,…
8 massive social media blunders you can, and should, avoid
We live in an over-connected world. Social media has changed the dynamics of business. It is now possible to engage customers 24/7 – and…
How B2B startups promote big data for business growth, efficiency
The relationship between business and big data is growing ever tighter. This sentiment is expected to intensify as adoption becomes more mainstream and as…
Building customer loyalty in online retailing – a primer
One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick…
The top 5 B2B marketing channels, and how to ace them
There are a host of B2B marketing channels available to us. But with limited time and resources, where should we be concentrating our efforts…
Next-level personalisation for super-effective email campaigns
Personalisation. Everybody knows they should be doing it, but no-one is. That’s not an exaggeration: 94% of companies say personalisation is vital to current…
3 instances of ecommerce becoming ‘enabling’ commerce
If there’s one thing that nearly every economy in the world has in common today, it’s the love of shopping. Shopping drives our consumerist…
Here’s how to get quality backlinks… and not piss off Google
Backlinks were the original ranking factor that Google’s PageRank algorithm considered when ranking websites in order of their popularity and importance for a user’s…
7 ingenious merchandising ideas for your ecommerce site
Ecommerce conversions is a vast field of discussions with a mind-boggling variety of factors contributing to the eventual bottom line of a store. Store…
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