The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Why email became the perfect platform for the COVID-19 moment
If anyone ever needed proof that email isn’t dead, the COVID-19 crisis has provided it in spades. As companies around the globe became aware…
Beyond 2020: Why email marketing will be relevant for a long time to come
Email is rapidly approaching its 50th anniversary, having been with us since 1971. And while most technologies invented half a century ago now feel…
Why email is one of the most powerful tools for building customer trust
email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…
This is how you hyper-personalise your digital communications
There was a time, not all that long ago, when personalising digital communications simply meant addressing your customers by name. We’ve come a long…
You should care about Gmail’s dynamic content: here’s why
Google recently announced that it was rolling out a feature that will allow Gmail users to see dynamic content inside emails. Initially limited to…
The email revolution: why email remains the most powerful tool in customer communications
The first email, a test message from computer engineer Ray Tomlinson to himself, was sent way back in 1971. When Tomlinson sent that message,…
Don’t just read about these email marketing trends, implement them
Every year, trends pieces erupt like mushrooms across the internet, informing readers with everything from what clothes to buy to what wall colours they…
Bad data is harming your email marketing efforts: here’s how to fix it
Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…
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