Advertising and Media

Viral mega-star Psy is now the best Korean-language teacher ever

Have always wanted to learn another language, but always felt that you’d need a viral mega-star to teach you? Then fear not, a solution…

WPP boss slams Google, Facebook as faux tech companies: why he has a point

Sir Martin Sorrell, CEO of marketing giant WPP, slammed Google, Facebook, AOL, and Yahoo over their refusal to take editorial responsibility for their content…

Rumours of advertising’s death have been greatly exaggerated

I’ve seen a lot of posts recently predicting the end of advertising and the end of interruption marketing. These predictions are nothing more than…

Sony puts micro-ads on Wimbledon player that can only be seen in 4K

Welcome to the era of 4K advertising. Sony has placed incredibly small adverts on the fingernails and clothing of British tennis player Anne Keothavong…

Hey iPhone users, Nokia thinks you’re a bunch of photo-crazed zombies

If you’re an iPhone user, you probably won’t take too kindly to the latest ad for Nokia’s Lumia 925. The ad follows a 925…

Don’t build a pay-wall laager; just do a deal with the plumbers

Take a gathering of the retired editors in February 2010. They’re putting their greying heads together to judge this year’s Mondi Shanduka Newspaper Journalism…

The quest for the perfect search result

Head of Google South Africa, Stephen Newton, shares a few thoughts on where search is going and why the user is the ultimate winner…

Bloggers now a regular PR target, shows survey

A world-wide survey conducted by global public relations (PR) company, Text 100, indicates a “mainstreaming” of blogging in most markets, with many bloggers reporting…

‘First ever’ crowdsourced ad competition to showcase SA

South Africa’s International Marketing Council (IMC), custodian of Brand South Africa, is sponsoring a first of its kind online ad competition to crowdsource creativity…

Bloggers now eligible for major journalism award

Just been informed that bloggers are eligible for the prestigious Webber Wentzel Legal Journalist of the Year award. They’re opening entries to bloggers “in…

Nandos strikes with Confed Cup viral campaign

It’s so rare that Bafana Bafana win, so when they do we revel in it. For some inexplicable reason, we also particularly revel in…

Promoting your site

Just did this interview for the Kulula inflight mag on online advertising and promoting your website. Thought I’d publish it here too: 1. Why…

The future of online advertising lies in the collapse of print

I guess it seems a bit negative to define the growth of a medium in the collapse of another, but here’s why: For most…

Big Idea: How online publishers can rival Google

Quite sometime ago I did a rather entrepreneurial proposal to the World Association of Newspapers (WAN) about a new, non-profit industry-focused search engine and…