Everlytic marked its 15-year journey with an exclusive Partner Connect Breakfast, bringing together agents, resellers, and industry leaders to celebrate trusted relationships and showcase…
Global mobile ad revenue to hit $9bn in 2013 after massive 2012 surge
If for some reason you still have doubts about the mobile advertising game, this should put them firmly to rest. Global mobile advertising revenues…
Homepage takeovers are wildly inefficient: here’s why
Earlier this year, Digiday revealed how much brands are paying to take over the homepage of major sites across the web, and the results…
WeChat leans on Lionel Messi as it goes global
By now, you’re probably well aware of the hype around WeChat, the social instant messaging service from Chinese internet giant Tencent. What started out…
Contextual advertising: the ins, outs and where it’s heading to next
We have all been hit by contextual advertising. Whether we have acted on it or not is another question; but it has definitely impacted…
