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Advertising and Media

  • These companies won big at the 2017 PriceCheck Awards

    The 2017 PriceCheck Tech and eCommerce Awards took place last night at gala dinner hosted at Cape Town's Westin Hotel. The PriceCheck Awards, now in its second year, has also expanded to include technology companies not specifically plying their trade in the ecommerce space. This has had an effect on the nominees and awards too, with startups and NGOs now also recognised. Although Takealot dominated the nominations with four, followed by Superbalist, Travelstart and Bidorbuy with two, no single company walked away with more than one award. That's in stark contrast to last year's domination by the former, which walked away...

  • Ted Cruz inadvertently helps Twitter porn account to 19000 more followers

    Texas Senator Ted Cruz might've been the joke of Twitter yesterday when his account liked a pornographic video, but he has been a boon for business for one particular Twitter account. Call it the Barbra Streisand effect, or call it inadvertent social marketing, but after Cruz's account slapped @SexuallPosts' like button, an influx of followers followed. Analytics firm SocialBlade noted this rise on the 12 September as 11 770 users. That's around 9000 more followers per day than the porn account's general daily follow count. This wasn't a once off either. Today (13 September), SocialBlade saw an additional boom of 7400 users...

  • Make your video campaigns pop with these Twitter-endorsed tricks

    As Twitter evolves from a social network reliant on short sentences to one that privileges video, content has never been more important for individuals and companies. Because the company's as curious as we are, senior director of Twitter's EMEA division Barry Collins took a closer look into the shift, and in particular, what type of video content works on the network. "New research has revealed what works best in newsfeeds and how effective brand video can be on Twitter, both for organic content and promoted," he writes, in a piece sent to Memeburn. While he naturally punted Twitter's video ads' effectiveness for...

  • Bell Pottinger ousted from PR body but South Africa isn’t happy just yet

    UK-based public relations and marketing agency Bell Pottinger has been expelled from an industry trade body after its business with the Gupta-owned Oakbay Capital was found to bring "PR and communications industry into disrepute". This comes after a complaint lodged by the Democratic Alliance in July prompted an investigation by the Public Relations and Communications Association (PRCA). The news also signals Bell Pottinger's removal from the PRCA for at least five years. PRCA announces expulsion of Bell Pottinger | Newsroom PRCA https://t.co/uuJsqyOJav — PRCA (@PRCA_UK) September 4, 2017 "Bell Pottinger has brought the PR and communications industry into disrepute with its actions, and...

  • Those ‘fickle, unreliable, killer’ millennials are actually your customers

    As businesses struggle with a number of challenges from a faltering economy to rising costs, analysts scan what’s happening in the market for reasons behind these challenges. Too often, millennials are labelled the number one suspects behind market shifts, shifts that can cause companies to lose ground or go under altogether. They’re called “fickle” or “unreliable”; in actual fact, though, despite their spending patterns shifting, they remain your customers. It’s what, and more importantly how, you’re presenting what you have to them that’s important to consider. Walkman, iPod and streaming Sony created the Walkman with an ingenious combination of technology and marketing...

  • How location data can send your campaign in the right direction

    From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your parcel to exactly where you are in real time, geo-location technologies are already being put through their paces in South Africa. In particular, a host of industries -- although definitely not any wildlife -- stand to benefit from the location data created by connected devices. Its range of applications include everything from hyper-convenient parcel delivery services to helping marketers reach on-the-go consumers in the era of mobile. Here’s how. Mapping your audiences Location data is one of many important...

  • SA election simulator game: you ANC’n nothing yet

    We've seen quite a few politically orientated games come out over the years, such as Democracy and Realpolitiks, but what about a local take on the theme? A group of university students are indeed working on an SA election simulator of sorts, due for release next month. The web-based game (actually called ECivix Election Simulator) is part of a youth empowerment project to "enhance and develop civic engagement and constitutional literacy", says Daniel Eloff, one of the people behind the project. The idea was conceived by a group of law, actuarial and economics students at the University of Pretoria, according to...

  • Personalised marketing: Minority Report might not be so farfetched after all

    Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled by personalised marketing. The movie’s protagonist, played by Tom Cruise, walks into a mall and is immediately engaged by screens and audio offering him clothing in his size and tailored to his established fashion preferences. Though movies aren’t a reliable source of future trends, integrated real-world and digital experiences are becoming increasingly possible. With the development of devices that can send personalised information, and constantly improving data collection that lets companies aim their product messages accurately, the...

  • #RTD2017: Rocking the Daisies announces lineup in annoying Twitter campaign

    There's nothing I hate more than a clever advertising campaign that forces me to tarnish my already messy social media brand. Local music festival Rocking the Daisies has just announced its 2017 lineup -- but on Twitter, it's forcing users to 'tweet to reveal.' All it reveals? A shortened link to RockingtheDaisies.com that disappears once you hit tweet. But don't worry: I took one for the team and tweeted against my better judgment so that no one else has to. Does this make me a martyr? Almost certainly. I'm about to see the @RockingtheDaisy line-up, and you can too! #RTD2017https://t.co/UJoN1KWxsr — Jules (@breakeypls) June 26,...

  • Cape Town brands look to profit off hashtags #CapeStorm and #KnysnaFire

    With every tragedy comes an outpouring of love and support from social media. Thoughts, prayers and tangible help are all offered to those in need. But with the good comes the bad too, and businesses and social media opportunists often look to cash in on destruction with profit and likes. These users take a hashtag, which others can view for information on events or for calls to action, and use it for their own personal gain, disregarding lives lost or homes destroyed. Take, for instance, this Instagram post using the topical #CapeStorm. Happy Thursday!!! Hope you have a good one and that...

  • Uk’shona Kwelanga review: if only it weren’t an ad

    With the rise of digital media comes a host of interesting ways for storytellers to express themselves. We've seen the likes of movies told exclusively on Snapchat, and television shows enriched by the fictional social media lives of their characters. And now we've seen a WhatsApp drama. Uk'shona Kwelanga (or Death of Langa) is an innovative ad campaign by Sanlam about a family dealing with the loss of its patriarch. Told entirely as if the viewer is part of the family's group chat, Uk'shona places you front and center for the drama that a family death inevitably brings. Unfortunately, what is an intriguing and exciting concept...

  • Tornadoes and Katrina: the totally fake news from Cape Town’s storm

    If you're reading this piece, good for you. It means that you're actively searching for the truth among the steaming pile of manure that is "fact" on social media. There have been a number of fake images and videos circulating on social media during the intense cold front currently lashing Cape Town and surrounds. Thanks to swelling public interactions, they've also gone viral. And that's not a good thing. Considering the severity of the storm -- the fact that people are now homeless in the likes of Imizamo Yethu, Khayelitsha and Mfuleni -- should be more than enough reason for people...

  • Track Cape Town’s storm in realtime with these 3 free resources

    You might've heard passing reports about Cape Town's inclement weather forecast today. These reports suggest that the oncoming cold front will be one of the fiercest the city has seen in quite some time. While you'll likely need an umbrella before leaving the house tomorrow, you can also track the progress of the front as it sweeps across the peninsula. Cape Town’s winter storm coverage: Cape Town storm: what’s running, delayed or cancelled in the city #StormHelen: Twitter names Cape Town’s storm after Helen Zille Alerts ring across Twitter as Cape Town’s Wednesday storm bears closer Much like hurricanes and other weather systems, cold fronts...

  • Coconuts: Cape Town entrepreneurs feud on Facebook after ‘blatant’ foul play

    We've been giving avocados stick this month on Memeburn, but today, we're looking at two coconut-orientated Cape Town startups locked in a social and legal battle. A piece published on blog Fury Marketing this week details the story of Jenna Leigh Smuts -- the owner of small Cape Town business Coconut Connection. Smuts is accusing Heather Cheung -- her former business partner -- of stealing her business. Cheung refutes these claims, suggesting that Smuts registered the business as sole shareholder without her consent. Cheung currently owns the competing business dubbed Coconut Connect. The maelstrom While the original business is three years old, it...

  • Sanlam debuts SA’s first WhatsApp drama in novel marketing campaign

    We've seen social media used extensively as the vehicle for performance art, but what about less image-heavy services like WhatsApp? Arriving via a clever marketing campaign by Sanlam, South African drama series Uk’shona Kwelanga (or The Death of Langa) is set to debut on the Facebook-owned chat app next month. Yes, a drama series made exclusively for WhatsApp. According to the press release, the show "tells the tale of a South African family struggling to deal with the emotional and financial ramifications of loss while planning their father's funeral". The screenplay is penned by Bongi Ndaba (previous head writer of Generations) while a...